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Moderator | 7498 | No Team Selected |
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Feb 2002 | 23 years | |
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| Quote Red Willow="Red Willow"Why do the baby items need the badge, simple Salford Reds would be as effective, or I'm an Orginal Red Devil?'"
Because Salford's branding should be on [ieverything[/i they produce.
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| Quote Hillbilly_Red="Hillbilly_Red"I tend to think internet is very important - maybe using E-Bay'"
Problem with eBay is that it hits your profit margin even further with fees. The club should either have it's own online shop or not at all. Or farm merchandising out to a third party.
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Player Coach | 142 | No Team Selected |
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Apr 2007 | 18 years | |
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| Some great ideas but if we are in a deal with the shirt provider, Kooga, NIKE etc doesn`t everything Salford related have to come/be produced by them ? ? 
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| Quote redhope="redhope"Some great ideas but if we are in a deal with the shirt provider, Kooga, NIKE etc doesn`t everything Salford related have to come/be produced by them ?'"
That'd be interesting to know apparel-wise, but as far as baby gear and mugs are concerned, I wouldn't have thought they'd have an input.
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International Chairman | 4918 | No Team Selected |
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| Quote Chico="Chico"Because Salford's branding should be on [ieverything[/i they produce.'"
The Original Red Devil is branding, it would also look better on small items such as baby wear rather than the badge
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Moderator | 7498 | No Team Selected |
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| Quote Red Willow="Red Willow"The Original Red Devil is branding, it would also look better on small items such as baby wear rather than the badge'"
It's not Salford City Reds branding though is it.
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| Quote Chico="Chico"Problem: less than 20% of Salfordians have access to the internet.'"
is it a problem? how many Salford fans still live within the borough?
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| Quote middleman="middleman"is it a problem? how many Salford fans still live within the borough?'"
It would be very interesting to know what percentage of Salford supporters don't live in Salford.
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Player Coach | 413 | No Team Selected |
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| With regards to the devil I have mentioned before onhere how easy it is to market. Bib with mucky little devil etc, babygrow 'I'm an original little devil' and the junior devils (which I think sounds better than junior reds) featuring the player night as was suggested. There should be branding on merchandise and in my opinion it should include a devil.
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| Quote chrismum="chrismum"There should be branding on merchandise and in my opinion it should include a devil.'"
I agree... But it isn't part of the current branding.
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Moderator | 7760 | No Team Selected |
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| Quote Chico="Chico"It would be very interesting to know what percentage of Salford supporters don't live in Salford.'"
If memory serves, a couple of years back approximately 50% of Forever Reds membership lived outside Salford and about 80% were outside "Old" Salford.
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International Chairman | 4918 | No Team Selected |
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| Quote Chico="Chico"I agree... But it isn't part of the current branding.'"
But why not make it so for the juniors in a non threatening manner!
Lets face it there are so many products on sale today that the club could utilise to brand easy and cheap products our own.
Sticky back plastic you can print on to, could be used to personalise photo albums, autograph books with the child's name and the current badge (no waste if it changes) I bet you can buy a kit to embose into paper and books.
The club need to be creative in their approach, conduct research into what people will purchase and maybe seek pre orders. Mind you they seem to find issues in getting the free shirt offer right so maybe there is a problem there.
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| Quote Red Willow="Red Willow"But why not make it so for the juniors in a non threatening manner!'"
I agree, the Devil motif should return. Yet you must have a prominent logo on every bit of merchandising you produce. Just having 'cheeky little devil' in type somewhere on a baby grow disassociates the garment from Salford City Reds — it could as easily have been bought in Primark etc.
Look at New York Yankees’ [url=http://shop.mlb.com/category/index.jsp?categoryId=1452529kids department[/url — the branding is on everything. New Jersey Devils are probably a more apt example for us:
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International Chairman | 4918 | No Team Selected |
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Feb 2002 | 23 years | |
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| I meant the products be branded in words rather than club badge
The original Red devils could be the brand and include Salford RLFC somewhere.
Those products show what can be done.
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